The Big Guy! Jodee Rich Co-Producer of #NFTNYC

jodee rich

The Big Guy! Jodee Rich Co-Producer of #NFTNYC


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and we are live here we saved the best
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the biggest for last i think
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i have gotcha
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joey rich the co-producer the force the
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man behind
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nftnyc
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which is really just put itself on the
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map wonderfully over the past few years
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and i think really this time
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has established its footprint as one of
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the premier conferences in the world
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well you are amazing for saying that
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thank you
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new york is amazing new york is amazing
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the community is amazing it’s you know
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it’s really been
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an extraordinary experiment to see how
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the community can manage itself into a
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conference
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we we started it in august 2018 with my
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friends at openc and cameron vale on my
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team
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and uh and we said you know we have
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three things that we want to achieve one
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we want the community to have a voice
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that means to put as many people on
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stage as possible
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and so we do this wild and crazy thing
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there are no gaps
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no gaps and 120 people per stage per day
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and uh it’s just on and off 10 minute
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lightning talk if you can’t say what you
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need to say in 10 minutes then you just
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got to do it
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so that’s one thing the second thing is
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we want to bring we want to bring the
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people who have similar ideas together
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so that we minimize the duplication of
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effort and we maximize the sharing
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and you know that’s been one of our
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values since day one and the last thing
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which i think we’ve failed on in
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previous years
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is you know sharing with the broader
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community and it’s only been this year
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that we’ve attracted so much mainstream
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interest this year we’ve had over 250
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reporters want to be here
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this year we’ve
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turned on times square billboards
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i don’t know if you were there on the
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red steps yesterday no you weren’t you
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just flew in so at 8 30 yesterday
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morning 11 of the beautiful billboards
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on times square were our canvas the
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canvas for about a thousand nfts
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and we all sat on the red steps at the
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northern end and watched the show
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and that that was actually that was an
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extraordinary moment because
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that made us you know this ecosystem
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feel like we were showing the world
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why nfts are important well it must be
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just an amazing feeling i’m sure it was
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surreal
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to say hey i wasn’t i think i’m still
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pinching myself so just about how big
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all of this is and this is an experiment
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because we think we can be three or four
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times bigger or we will be because
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this year we had
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five and a half thousand tickets sold
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and there were three thousand on a
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waitlist
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so we think that in june next year we’ll
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be somewhere between 10 and 20 000
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attendees and
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you know it’s not even a conference we
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like to think it’s a festival right and
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one of the wild and crazy things we do
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is we’ve approved 51 of everyone who’s
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applied to speak
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one because the applications were very
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high quality
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and um
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and two um you sort of went back to that
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value where we want to create panels of
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people who have similar things to talk
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about
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and the experiment was the panels were
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self-assembling
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so if you said you know generated was
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your thing
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then we automatically put the generative
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people together we automatically sent
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them an email and said you organize
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yourselves produce your deck and work
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out who the moderator is
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and you know it’s worked in 97 of the
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cases
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wow well it really is amazing and you
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know the the space
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has some spectacular people i mean you
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were just uh talking with brock pierce
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and you know they were talking politics
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and you know different different parts
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yeah well brock thinks that nfts
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should be in politics for several
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reasons you know fundraising which is
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fairly obvious the one that’s not so
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obvious though that really
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interests me is nfps can be a very very
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direct way
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for you to engage with your audience you
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know no algorithms in the middle no no
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social network containers to fiddle and
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you can own the content and if i give
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you you know in fact
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i made an agreement with brock on stage
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this afternoon and he said that we could
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mint a thousand collectible brock
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speaker cards
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that people have them and he said that
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he would then communicate through those
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nfts with the thousand people wow and i
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said brock you know what do you
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communicate he said well people are
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going to hold me to my promises people
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are going to hold me to the things that
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i say i’m going to get done in the
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political environment we all know that
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the issue is
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people make promises
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power is corrupting they don’t follow
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through with the promises
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and we are going to inscribe the
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promises on the collectible nfts that he
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shares
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with the people who vote for him well
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that’s amazing so more history and you
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know the whole the event is historic of
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course the movement that we have been a
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part of for all these years is historic
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and of course the event is historic so
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it is amazing that you have that on
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stage and and moving that forward so
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let’s talk uh you had so many people
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come here it’s more of a festival that
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it’s really turning into and you get
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that feeling um you know what is that
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and you would 100 and something you said
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a journalist and media that wanted over
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200 reporters that’s this is amazing
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that’s great
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that’s our third value you know
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proselytize share with the community and
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this is just the beginning yeah you know
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and when you say a historic moment um
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[Music]
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great guy from rolling stone magazine
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larry um he said to us a couple of times
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and i i recorded him
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um he said he thinks this is like the
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woodstock moment it’s the woodstock
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moment and i’m really proud to proud to
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be here you know so glad you came on uh
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with us and really appreciate it so as
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far as this woodstock moment that we
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have in nfts and and four year
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conference and here in new york and this
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historic coveted times and everything
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else what is the most exciting thing
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that you see coming out of the nft space
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it’s the popularizing of nfts i mean you
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saw michael rupino the ceo of live
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nation sent out a few days ago a release
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that you know
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biggest ticketing company in the world
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is embracing nfts
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so all of the things that we wished for
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thank you universe all the things we
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wish for in 2019 and 2020
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is that you know major brands and
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enterprise help us get this incredible
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technology out you know and why is the
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technology incredible
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it’s incredible because for the first
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time we have a technology object that
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allows you to register the things
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that are your virtual assets you know
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the your pictures
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um it could be your domain names could
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be an hour of your time
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and instead of sort of throwing it off
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the cliff and and waiting for it to
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to drop into the container called the
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social network
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you can now own these things and you can
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own them and use them in a virtual
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environment like a game or you can pull
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them out same the same nft and you can
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put it on your profile or you can put it
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on your wall
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so we we actually have a thing now that
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is connecting our aspirational worlds
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our dream worlds with our real physical
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life
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it’s a mouthful it’s profound it is
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profound and it’s tribal and it’s
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collaborative and as garyvee and i
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discussed yesterday
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it also can create value yes
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there’s no doubt now it takes in a you
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know a lot of leadership and vision in
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order to assemble an event like this it
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also takes an amazing team
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uh to put that together and of course
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the leadership
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you know the team is a reflection of the
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leadership so let’s talk about uh the
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team what does it take to to pull off an
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event like this
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so
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cameron bell and i uh the co-founders we
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also had a lot of help from um our
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friends at openc alex and devon
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particularly in the early years
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and we really believe the smaller the
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team the better which is pretty wild
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thing to say
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um
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julie lamb uh has helped us with
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volunteers we’ve had a big team of
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volunteers and they’ve been amazing
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what we’re about is trying to
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trying to um enable the community so
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they can do as much as possible
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and you know when you sign up as a
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speaker you tell us all these things as
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i mentioned earlier allow us to sort of
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self-assemble you into panels
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um we used to speak to every every
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person who applied we can’t do that
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anymore
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and um you know we’re going to send a
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survey out on friday i think the
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experiment worked i mean everyone i
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bumped into who said
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wow the content has been incredible and
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the interesting thing was one of our
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team members said to me a few months ago
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oh we need some celebrities and i said
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no no we are not about celebrities we
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are about giving the community a voice
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and i think the community understands
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that
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and then normally
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communities follow celebrities what’s
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happened here is the celebrities have
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followed the community
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and so the biggest struggle for us over
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the last few weeks has been all of the
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celebrities who at the very last moment
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have had their pr people contact us and
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we’ve yes we have we’ve
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we’ve scrambled to try and fit them in
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oh well i mean to name a few we had
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quentin tarantino last night of course
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uh he was yesterday afternoon was
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yesterday morning afternoon yeah um
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you’re uh you’re wonderful
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alexis ohanian from um reddit
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uh bill ty who’s a buddy kiteboarding
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buddy and he was there you know brock
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um
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we’ve had some amazing people jimmy
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wales the founder of wikipedia he
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contacted me a few weeks ago and he said
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you know jody this feels like the
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beginning of wikipedia
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you know the way we’re putting this
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together
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and it just gave me goosebumps and and
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we sort of immediately had chemistry and
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he was fantastic today that’s amazing so
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you know this uh
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as i always talk about the the
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revolution uh the blockchain revolution
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and now i feel like coming in of course
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to this nft revolution i know you’ll
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probably take some time off after this
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uh your next event you’ve mentioned is
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engineering next year next year yeah uh
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so that’s gonna be absolutely amazing do
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you have any venues or
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that’s what we have to do we we’re
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about 70 through finding the 10 venues
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that we need and our vision is for this
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to be a festival on broadway here we are
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in the city that for centuries has been
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the financial capital of the world
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that for the last
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eighty eight decades has been the
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cultural capital of the world arts music
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fashion
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and
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guess what it gives us this beautiful
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canvas in times square so we’re gonna
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line up the venues
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so you can walk through times square see
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your nft projects and hear uh your
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favorite thought leaders well absolutely
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amazing you know thank you so much for
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coming on if you have some final
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thoughts that you’d like to uh to share
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and be great
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i think my final thoughts are that
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these big companies have called us users
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you know and brands talked about user
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generated content thank you ugc
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well
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we have a technology that is turning us
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all into
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creators
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and
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there’s not a single company that can
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take over the platform the platform is
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not for sale you cannot put no matter
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how big you are
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no matter what you call yourself you
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cannot take over the ethereum blockchain
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you cannot take over these level twos so
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when i put my nfts and my content onto
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these platforms i have a scaffold for
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creating community that no one can take
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away from me
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amazing
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jody rich thank you so much for coming
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very much really appreciate it
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guys the big guy we end with this so
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excited
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see you in june guys

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